ABOUT
FOURPLAIT is a production company, founded by Jessica Sanderson and Olly Coddington to amplify authentic stories from Aotearoa. Currently, Fourplait has two NZ On Air-funded productions set for release in 2025 on Radio New Zealand and Television New Zealand (TVNZ).
Fourplait also specialises in helping businesses craft compelling narratives that forge deeper connections with their audiences and clients.
If you're considering bespoke video content for your business, take our online quiz to see if high-quality storytelling is the right investment for you or get in touch with one of our team.
Where does the name come from?
The name FOURPLAIT, said “four” and “pait” (like the braid). Comes from the plait required to make a poi. Both Jessica and Olly recall making them as young children at their respective kura (schools) – where they were both taught that it was a two-person job. While it is possible to create the plait on your own – it’s easier together!
Fourplait sees the four strands as a metaphor for the different elements required to create a strong piece of work;
the production crew
the people and places on screen
the audience who give their time and attention to watch
the business, platforms, or funders who financially make the work possible
The “plait” can only take shape when these four distinct groups are woven together.
A new piece of art is made when the weave is strong – with the possibility of creating its own rhythms and reverberations in the world.
